Audience Research - Audience Profile

The typical audience member for the indie-rock genre that we are interested in is generally young adult or in their teen years. They dress in a stylish way, wearing clothes that are posh but aren't too bright and are generally simple and usually involves things like Vans shoes, mini-scarfs, headscarfs and leggings. Indie-rock audiences tend to dress well but not like they take themselves too seriously, meaning that they look casual but good.

The demographics of the indie-rock genre generally show the audience for the music to be fairly young, as well as being more a female thing as many indie-rock bands are male-centered, meaning that the girls take more of an interest than boys do generally, even though the music is enjoyed by males too.

Audiences for this genre tend to be quite brand loyal in everyting they do, often visiting shops or listening to bands that they know and like before visiting alternative options. This means that audiences for the genre only ever get larger as people tend to be quite loyal to the bands that they enjoy listening to.

When looking at the preferred media types for people who make up the audience of the indie-rock genre, it's hard to say whether they prefer television or music as these people tend to do both equally as much, watching TV when there is something they want to watch yet listening to music whenever they go out or are doing work or something that doesn't involve needing to hear, therefore allowing them to listen to music. As with most teenagers and young adults, this is the case so a media preference is hard to gain from the young audiences that support this genre of music.

 These people tend to be more into buying music and other electronics as well as clothes. In general, the products they buy tend to be more for a social factor than for economic reasons or just for home. Due to the ever-changing indie fashion, there is often a lot of clothes bought by the audience members, as well as electronics for spare time and to 'keep up with society' by having all the latest technology.