The Pop Genre

Rude Boy - Rihanna

This music video challenges the conventions of a typical pop music video as the mise en scene does not particularly fit in with the stereotypical views of what a pop music video should be like.
The music video seems to use a basic video of Rihanna dancing and singing which is made black and white to allow her to stand out against the multicoloured animated background that moves with the music. The video is different because usually a video will have perfromance as well as a story, especially in pop and R&B videos whereas this one just has a performance element that is brought forward against an almost cartoon-like background.



She's Got You High - Mumm-ra

This music video is extremely clever as it shows people looking at sculptures and artwork in a museum atmosphere and the members of the band performing the song are shown as these peices of artwork and sculptures, allowing for a performance-based music video as well as being abstract and extremely unique. The performance is fairly conventional of a pop music video as it shows the band's talents through the use of performance but it is unconventional because there is no real storyline within the promo, it's all about people seeing things that aren't there, hence the title of the song, through using clever shots and fast-paced and clever editing to show the band performing as if they were artifacts and sculptures in a museum atmosphere.



Gold - Owl City

This music video is unconventional of the pop genre as there is no real performance in it. It portrays a friendship between a lonely old man and his trusted companion and how they face obstacles and overcome them. This follows the songs moral which is about a relationship between people and the emotions found within that relationship and how it is 'Gold'. This story is shown through an animated cartoon-type promo therefore making the music video interesting and unconventional to the genre, ineresting the audience and telling a story that people can relate to.